Blog

Justin Giritlian - Monday, July 19th, 2010.

We have been working for a while now on creating videologs for Arch Rock Fish, a new seafood restaurant in Santa Barbara by HJL Group.  Check out the first episode about the harbor and the dedication to quality that Arch Rock Fish employs as they chose only the freshest and finest fish for the menu. This was shot with the Canon 7D. Neon Robotic Studios helped facilitate all of the production and was edited at their studio in Los Angeles. We liked this project for several reasons, one being this new way to market a restaurant. Instead of doing reality-esque videos, we went from a mini-documentary standpoint, illustrating honesty and focusing on style.

Arch Rock Fish: The Harbor from HJL Group Restaurant Advisors on Vimeo.